Andhra Pradesh New Liquor Price List 2024 : Ap New Liquor Rates, Policy [Excise Department]

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Andhra Pradesh New Liquor Price List 2024 : Ap New Liquor Rates, Policy [Excise Department]

The new alcoholic beverage regulation will go into effect on October 1st, as announced by the Andhra Pradesh government.  To address this, a conference between the Excise and Tourism departments is scheduled.

The government also wants to open smart liquor stores in densely populated regions and launch a new brand of reasonably priced, premium booze for the general public. To stop alcohol syndicates, 10% of liquor outlet contracts will set aside for the community of toddler workers (Kallu geetha kaarmikulu). Regional committees will also established. The YCP government’s inflated prices for established brands will reduced to reflect market rates.

The government discovered that Andhra Pradesh has the highest alcohol pricing in the nation after examining the liquor laws of six Indian states. They are now attempting to change this. On this month’s 18th, during a cabinet meeting, the final decision regarding the policy will taken.

 

Andhra Pradesh New Liquor Price :

Andhra Pradesh’s liquor business has experienced a number of major shifts in recent years. The goal of the state government’s recent changes and new rules is to control alcohol sales while simultaneously increasing revenue. A key element of these revisions is the new alcohol price list for 2024. This article gives readers a thorough overview of the new liquor prices in Andhra Pradesh, the policy adjustments made by the Excise Department, and the wider ramifications for the state’s industries and customers.

Key Points of the Andhra Pradesh New Liquor Price List 2024 :

Article Name	Andhra Pradesh New Liquor Price List 2024
Policy Goals	Revenue generation, public health improvement, regulation of alcohol production, and sales control.
Excise Duty Changes	Lower excise on affordable liquor, higher excise on premium and imported products.
Licensing and Regulation	Reduction in licensed outlets, strict quality control measures.
Challenges	Black-market sales, public criticism, impact on hospitality and tourism sectors.
Government Measures	Increased enforcement, consumer awareness campaigns, raids on illegal outlets.

Ap Excise Online Application (Liquor Policy) Notification 2024 : 

Method of Retailing :

Eligibility : Private individuals or entities can sell IMFL and FL from shops.

Application Process : The public can apply to be part of the selection process.

Period of License :

• License Duration : Valid from October 12, 2024, to September 30, 2026.

Number of Shops :

• Total Shops : There are 3,736 shops available for the 2024-2026 licensing period.
• Open Category : 3,396 shops available.
• Reserved for Geetha Kulalu : 340 shops.
• Premium Stores : The numbers above do not include shops classified as Premium Stores.
• Guidelines : Specific guidelines for the open category will be provided later, along with separate guidelines for Geetha Kulalu and Premium Stores.
• Shops for Geetha Kulalu :

Reservation : An additional 10% (340 total) will be set aside for Geetha Kulalu to promote fairness and social justice.

Application Process :

• Submission : Applicants or their representatives can apply online or in person using the official form.
• Notification : Information about the application process will be published in the District Gazette.

Number of Applications :

• Multiple Applications : Applicants can submit more than one application for one shop or multiple shops.
• Application Fee : Each application must include a non-refundable fee.

Non-Refundable Application Fee :

• Fee Amount : Rs. 2 lakhs for each shop application.

Selection Process :

• Method : Licenses will be awarded through a Draw of Lots.
• Participation : Applicants can enter for multiple shops without a limit on the number of licenses held.

Retail Excise Tax (RET) :

• Tax Structure : Details on the Retail Excise Tax for different population groups will be provided for the 2024-2025 license period.

Instalments : Retail Excise Tax (RET) must be paid annually in six equal advance payments during the license period from 2024 to 2026.

Security Deposit : Licensees must submit a bank guarantee equal to one instalment of RET for the period of 2024-25 within 30 days of selection.

Location of Shop : Selected applicants may set up their shops in any recognized unit, including Municipal Corporations, Municipalities, Nagar Panchayats, or Mandals.

Business Hours of Shops : Shops are allowed to operate from 10:00 A.M. until 10:00 P.M.

Margin : A 20% margin on the issue price will apply to all categories of Indian Made Foreign Liquor (IMFL) and Foreign Liquor (FL), including beer, wine, and ready-to-drink beverages.

Premium Stores :

• Twelve Premium Store licenses will be issued for an improved shopping experience.
• Guidelines for these stores will be shared in a separate notice.
• These stores will be located in major Municipal Corporation cities like Vijayawada and Visakhapatnam.
• Licenses will be valid for five years, with a yearly RET of INR 1 Crore, increasing by 10% each year.
• Each Premium Store must have at least 4,000 square feet of space.

Model Stores :

• Shop licensees in non-Municipal Corporation areas can upgrade to Model Stores for an extra annual RET of INR 5 lakhs.
• Model Stores may sell liquor-related accessories, such as ice buckets and glasses.
• The Competent Authority must respond to upgrade applications within 15 working days, or the applications will be considered approved.

Supreme Court Guidelines : All shops must follow the guidelines set by the Hon’ble Supreme Court concerning locations along National and State Highways.

Restrictions in Tirupathi : Shops are prohibited on certain roads from Tirupathi Railway Station to Alipiri, including significant circles and hospitals.

Monitoring Systems :

• All shops must set up systems as required by the Commissioner or Director of Prohibition and Excise to automate daily transactions.
• Two CCTV cameras must be placed at shop counters and inside the premises, linked to the Prohibition & Excise Command Control Center.
• IMFL and FL stocks must be moved from APSBCL wholesale depots only in GPS-enabled vehicles.

Awareness Campaigns :

• Awareness campaigns will inform the public about the risks of alcohol and drug use.
• De-addiction Centers will be established with help from the Medical, Health, and Family Welfare Department.

Undisposed Shops :

• If any shop remains unsold after the allotment process, the Commissioner or Director may let the Andhra Pradesh State Beverages Corporation Limited or another government agency set up retail shops or re-announce them.
• They can also relocate unsold shops as needed.

Schedule : The timeline for the entire process, from issuing notifications to starting shop operations, will be set by the Commissioner or Director of Prohibition and Excise.

General Provisions : The application, allotment, establishment, licensing, and operation of shops will follow the Andhra Pradesh Excise (Grant of License of Selling by Shop and Conditions of License) Rules, 2024.

Overview of the Liquor Policy in Andhra Pradesh

Evolution of the Liquor Policy :

Liquor sales have long regulated in Andhra Pradesh. The state’s alcohol laws have undergone numerous revisions in an effort to strike a balance between the need to generate income and worries about public health and safety. The state has witnessed a drive for more strict regulations in recent years, including controls on the quantity of liquor stores and initiatives to reduce alcohol intake. This pattern is maintained by the new policy, that the Andhra Pradesh Excise Department implemented in 2024.

Government Objectives Behind the Policy

The main aims of the new liquor policy include :

• Revenue Generation: The state government relies on excise taxes from liquor sales and seeks to adjust prices and tax rates to boost revenue while curbing excessive drinking.
• Public Health and Safety: A significant part of the government’s strategy is to limit the availability and cost of alcohol to enhance public health. This involves shutting down unregulated outlets and ensuring sales happen through licensed sellers.
• Regulation and Control: The government plans to oversee the production, distribution, and sale of alcohol through licensed venues. Strict measures are in place to prevent illegal sales and maintain product quality.

New Liquor Price List for 2024

The liquor price list for 2024 has revised to align with the state’s policy goals. The Excise Department has modified rates for various alcoholic beverages, including beer, wine, whisky, rum, vodka, and brandy, considering inflation, production costs, and excise duties.

Key updates to the liquor price list include :

• Moderate Price Increase: While prices for some premium liquors have risen significantly, prices for affordable options are stable to avoid an increase in black-market sales.
• Introduction of Tiered Pricing: The new pricing strategy encourages consumers to choose mid-range products, discouraging heavy consumption of cheaper, high-alcohol drinks.
• Promotion of Local Brands: To bolster local distilleries and breweries, the state government has set favorable pricing for locally produced liquor, supporting industry growth and reducing imports.

Updated Price List by Category :

Category	Type	Price Range (₹ per bottle)
Beer	Local beer	₹80 – ₹150
	Imported beer	₹150 – ₹300
	Premium brands	₹250 – ₹500
Whisky	Affordable whisky	₹500 – ₹1,200
	Mid-range whisky	₹1,200 – ₹2,500
	Premium whisky	₹3,000 and above
Brandy	Local brands	₹500 – ₹1,000
	Premium brands	₹2,000 – ₹3,500
Vodka	Local vodka	₹700 – ₹1,500
	Imported vodka	₹2,000 and above
Rum	Affordable rum	₹400 – ₹1,000
	Premium rum	₹1,500 and above
Wine	Indian wine	₹300 – ₹1,000
	Imported wine	₹1,500 – ₹3,500

 

Impact of New Liquor Price List on Consumers

Accessibility and Affordability :

• The updated liquor prices aim to balance affordability with regulation.
• Affordable choices are still available, while higher prices on premium products aim to reduce excessive consumption among wealthier consumers.
• This pricing strategy keeps liquor accessible for everyone while discouraging overindulgence, particularly in hard liquors.

Public Response :

• Reactions to the new prices have varied.
• Some consumers welcome the effort to regulate prices and ensure quality, while others worry that higher prices for premium brands may lead to increased black-market activity.
• To address these concerns, the state government has enhanced enforcement efforts to combat illegal liquor sales.
• Excise Department’s Role in Implementing the New Policy

Licenses and Regulations :

The Andhra Pradesh Excise Department is crucial for carrying out the state’s liquor policy.

It issues licenses to vendors, oversees compliance with regulations, and collects excise duties, which contribute significantly to state revenue.

• License Reduction: The government has reduced the number of licensed outlets to limit alcohol availability, resulting in the closure of many illegal and unlicensed establishments.
• Quality Control: The department also ensures all liquor sold meets specific quality standards through regular inspections of distilleries, breweries, and retailers.

Excise Duty and Taxation

The state regulates liquor prices primarily through excise duties and taxes.

The new policy includes updated excise duties that vary based on the type of alcohol and its pricing.

• Excise Duty on Affordable Liquor: Low excise duties on cheaper products help keep affordable liquor available to the public.
• Higher Duties on Premium Liquor: Significant increases in excise duties on premium and imported liquor aim to raise revenue from affluent consumers while discouraging excessive consumption of high-priced options.

Challenges in Implementation

Black Market Concerns :

• A major challenge for the Andhra Pradesh government the potential rise in black-market sales driven by higher liquor prices for premium brands.
• To address this, strict measures have put in place to oversee and regulate liquor sales.

Enforcement Measures :

• The Excise Department has amplified surveillance activities, including raids on illegal distilleries and unlicensed sales points, along with penalties for illegal buying or selling.

Consumer Awareness Campaigns :

• The government has initiated awareness campaigns to inform the public about the dangers of purchasing illegal liquor, emphasizing health risks.

Opposition and Criticism :

• The new liquor policy has attracted criticism from some public and political groups.
• Detractors claim that the price increases disproportionately impact middle- and lower-income consumers and may not effectively reduce alcohol consumption.
• Concerns have also raised about the implications for the hospitality and tourism industries, where liquor sales are vital for revenue.

Conclusion :

Andhra Pradesh government’s new 2024 liquor pricing list and policy changes represent a substantial change in the state’s approach to alcohol regulation. state hopes to establish a more regulated and sustainable alcohol market by striking a balance between income creation, public health, and safety. The Excise Department dedicated to implementing the new rules and making sure the program meets its goals, even if there obstacles to overcome, such as the possibility of black-market sales and public criticism.

The effects of these measures on public health, consumer behaviour, and the state economy will become increasingly noticeable in the upcoming months. In order to shape the future, the Andhra Pradesh government’s continuous efforts to improve its liquor policy are probably essential.

Department official Website – cpe.ap.gov.in login

CLICK HERE  to download the PDF of Ap Excise Online Application (Liquor Policy) Notification 2024.